By
Wale Ojo Lanre.
The only Nigerian tourism journalist in MICE (Meeting, Incentives, Conference and Events) IMEX 2015 where Moin Moin Elemi Meje was branded in Frankfurt
I decided to take an adventure into another subsector of tourism in 2015 when some of us were being carried by personality tourism in Nigeria
I decided to attend IMEX Frankfurt, the leading tourism show which specializes in projecting and promoting Meetings, Incentives, Conferences and Events, MICE.
Any country which honestly desires to reap bountifully from tourism quickly and phenomenally must embrace MICE
MICE drags thousands and millions of people all over the world to any particular venue.
Thousands of events, meetings, conferences are staged all over the world which uproot attendees from their different domicile to venues of events.
Thus in 2015, I gathered logistics and headed for Frankfurt in Germany where I found out that I was the only tourism reporter from Nigeria.
Also, Calabar Convention and Conference Centre was only Nigeria’s company which exhibited at IMEX 2015.
To my surprise at the Press Conference called by Calabar convention and conference Centre, Moin Moin Elemimeje was used as the cache!
And do you know what , it was a kenyan PR staff of the Calabar Convention Centre who was on the podium marketing and selling Moin Moin Elemi meje to the world.
During the question and answer session, I stood up to further eulogise the virtues of Moin Moin Elemi Meje to the delight of the Kenya born PR staff of Calabar Convention Centre and hundreds of journalists who signed an expression of interest of not only visit Calabar Convention Centre but to come purposely and taste Moin Moin Elemi Meje